eForce Media Raises $7.6M

Santa Monica-based eForce Media, a firm developing lead generation software, has quietly raised $7.6M in venture capital, according to numbers disclosed in the quarterly PricewaterhouseCoopers venture capital report earlier this week. The firm provides targeted cost-per-click advertising tools. eForce is headed by Anthony Mazzarella, who has served as Founder and CEO of AOptix Technologies, CFO of iMall, and has also been an investor in,, Supernation, and a number of other firms. More information »