Event Farm Acquires Event Software Company Attend

Santa Monica-based Event Farm, which develops event marketing software, has acquired Boston-based event software company Attend, as an expansion of the company's reach. Event Farm--which already has offices in Santa Monica and Washington D.C., said the acquisition will add its presence with an office in Boston. Event Farm, led by Ryan Costello, offers up invitation, guest registration, and digital activation software specifically aimed at brands and their events, with a suite of analytics software specifically aimed at seeing how those events have impacted ROI. Event Farm counts such clients as Google, Facebook, Yahoo, Lamborghini, WIRED, SpaceX, and NASCAR.