Los Angeles-based Factual, the developer of application programming interfaces (APIs) and datasets for the location-based and mobile market, has expanded outs its suite of APIs today, with three new APIs focused on location and mobile ad targeting. According to the firm, it has launched a new Geopulse API, which, given a latitude and longitude, will provide everything the company's service knows about a location, including relative density of businesses near a location, types of businesses, nearest businesses and landmarks, demographics, and more. In addition, the firm said it has launched a new reverse geocoding service, which takes longitude and latitude and converts in into an address; and a World Geographies API, which details information about countries, cities, states, continents, time zones, and other information. Factual said thew new APIs are specifically being used for mobile ad targeting.
Top NewsTuesday, May 15, 2012
Factual Debuts New Location, Mobile Ad Targeting Tools