Factual Ties With Goodway Group

Los Angeles-based Factual, the data startup which has a giant cloud based database of location-based information about businesses, said Thursday that it has partnered with Goodway Group. According to the two, Goodway is working with Factual to provide a personalized ad delivery experience for mobile users worldwide. Financial details of the deal were not announced. Goodway gets access to information on users about geographic, demographic, and behavioral characteristics, affinities to specific retail brands, and other data, which will help the company fine tune its mobile ad campaigns.