FiveStars Expands In Los Angeles

Customer loyalty and marketing automation software developer FiveStars said this week that it is "aggressively" expanding in the Los Angeles market, after recently receiving a $26M funding round from Menlo Ventures, Lightspeed, DCM, Rogers and Y-Combinator. According to the company, it is aggressively hiring employees in Los Angeles, as it grows out its sales force. The company says it now has more than one million users in Los Angeles, which is the company's second largest market, after the Bay Area. FiveStars says it is looking to double the sales force in Los Angeles, to ten employees by this time next year. FiveStars' software automatically sends out targeted rewards and announcements every month to customers of retail stores, helping to encourage customer loyalty.