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Gemstar, Yahoo In Licensing Deal




Los Angeles-based Gemstar-TV Guide International, the provider of television programming guides and related products, said Thursday that it has signed a license agreement with Yahoo. Yahoo will icense Gemstar-TV Guide's patent portfolio, for an interactive program guides delivered through Yahoo or through a PC. Financial terms of the deal were not disclosed. Gemstar said that the deal also includes branding and promotional opportunities for TV Guide across the Yahoo! network. Gemstar-TV Guide holds key patents in the area of interactive programming guides and aggressively licenses its technology to a range of manufacturers and others.


 

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