Provide Commerce Buys Mobile Gifting Firm Sincerely

San Diego-based Provide Commerce, the company which owns such brands as ProFlowers, RedEnvelope,, and other e-commerce sites, announced this morning that it has purchase mobile gifting startup Sincerely, Inc. Financial terms of the acquisition were not disclosed. Sincerely provides mobile photo postcard and greeting card apps for the iPhone and Android. As part of the acquisition, Provide Commerce said that Sincerely's founders, Matt Brezina and Bryan Kennedy, will continue with the firm to bring new products to market. Sincerely had been based in San Francisco.