Gorilla Nation Adds HIT Entertainment

Los Angeles-based online advertising rep firm Gorilla Nation has added popular kids video producer HIT Entertainment as a client, the firm announced today. HIT Entertainment owns the Barney, Thomas & Friends, Bob the Builder, and Rainbow Magic children's brands. Gorilla Nation said it will represent HIT Entertainment's web sits for those properties in North America, Canada, and Australia. Gorilla Nation gets exculsive rights in Canada and Australia, and representation of those sites with "select advertisers" in the U.S. Financial impact of the deal was not disclosed. Gorilla Nation said the win will be serviced by its GNKids sales team.