Hydra Rolls Out Campaign Tracking Software

Beverly Hills-based Hydra, which operates an online, cost-per-acquisition (CPA) advertising network, said today that it has officially debuted its new campaign tracking software for its advertisers. The firm said the new software, HN 2.0, will offer its advertisers increased compliance and fraud protection, better analytics, and a more powerful user interface. Hydra's HN 2.0 product has been in beta for the last three weeks. The new software is a part of the firm's push to increase the quality of leads in its network, as it looks to move up in the CPA market. Hydra had rolled out the software in February to some early customers, with features such as cookie-less and pixel-tracking and other techniques to remove bot-generated traffic and reduce fraud in its network.