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Insights: Dear CEO: I don't give two cents about you or your company

Jeffrey Swartz, of Daly-Swartz PR, contributes today's Insights and Opinions section piece:


Dear CEO, VP of Marketing or other mucky-muck:

Listen closely: I do not give two cents about you or your company. I only care about ME.

Get it?

It's all about my problems, my challenges, my bottom line, my customers, my vendors...me, me, me!


Read the rest of Dear CEO: I don't give two cents about you or your company.


 

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