Jeffrey Swartz, of Daly-Swartz PR, contributes today's Insights and Opinions section piece:
Dear CEO, VP of Marketing or other mucky-muck:
Listen closely: I do not give two cents about you or your company. I only care about ME.
It's all about my problems, my challenges, my bottom line, my customers, my vendors...me, me, me!
Read the rest of Dear CEO: I don't give two cents about you or your company.