Irvine-based Local.com, the local directory and advertising firm, said today that it has rolled out its first advertising product from its Krillion and Rovion acquisitions. Local.com acquired Krillion in May, and Rovion in February. Local.com said it is providing dynamic, geo-targeted rich media ad units from Rovion, using real-time data from Krillion, across its network of 1,400 regional media publisher websites. That information provides information on discounts, pricing, product details, store locations, in-store availability, and more within those ad units.