Local Corporation Debuts Lead Gen Effort

Irvine-based Local Corporation has launched a new, local lead generation site today, called, which it says is the first in a series of lead generation websites being launched by the company. The new site offers a car insurance guide and details on choosing car insurance carriers. Local Corporation said it expects the lead generation sites to offer educational articles and opportunity to receive quotes from industry professionals. The firm said it believes the launch of the lead gen sites would help it monetize the 30M consumers it reaches each month.