Magic Ruby Takes On The Second Screen

Burbank-based Magic Ruby, a new service aimed at the social television segment, said today that it has launched to help provide revenue for advertisers, content creators, distributors, and app developers. The firm said it will offer up its own advertising network aimed at second screen applications, plus tools and application development specifically around the second screen. The service said it is a business unit of Second Screen Solutions, and is backed by Technicolor.