Tuesday, July 8, 2008
magnify360 Gets Win At Citrix
Los Angeles-based magnify360, a provider of behavioral targeting tools for web sites, said today that it has been selected by Citrix to build a community site for its partner, Microsoft. magnify360, which is headed by former LowerMyBills.com technology VP Olivier Chaine, said it will build OneGreatPartner.com, a social networking and information web site focused on Citrix-Microsoft initiatives. Financial impact of the deal was not disclosed. magnify360's technology is being used to serve the most relevant content and pages to users, based on behavioral targeting, multivariate testing and predictive modeling. Chaine previously founded The Marketing Architects, served as an interim CTO at StrongMail Systems, and was Vice President of Technology and Web Operations for the original team at LowerMyBills.com.