Wednesday, March 13, 2013
Myspace In Sponsorship Deal With Chevrolet
Los Angeles-based Myspace has a new design, and a new brand sponsor, the first since its redesign and relaunch over the last few months. MySpace said that Chevrolet is sponsoring its Myspace Secret Shows at the South by Southwest music festival in Austin, which will bring 10 musical performance over three nights to SXSW. The promotion is part of a strong push Myspace has been making in the music area, which all started with the site's redesign and ties with Justin Timberlake. Myspace said the new brand promotion includes original content and Chevrolet advertising across Specific Media's digital network. No financial details of the sponsorship deal were announced. The music portion of SXSW kicks off Thursday.