TOP NEWS Goes Mobile

MTV's Los Angeles-based division launched a new, mobile version of the company's popular service today with Cingular Wireless, bringing the Neopets characters and activities to wireless phones. The new service, which went live today, allows members to interact, feed, and connect with their Neopet character. Neopets is a popular youth service that allows users to interact with their pets, play games, and buy and sell items. The new mobile service connects directly to existing accounts. Cingular has an exclusive three-month deal with Neopets for the new mobile service. MTV bought NeoPets last June for $160M. MTV said that Neopets Mobile will eventually be rolled out worldwide in seven languages, following its North American debut. The wireless version of Neopets was developed by IN-FUSIO, whose North American headquarters are in Los Angeles.