Monday, November 28, 2016
Online Black Friday Sales Break Records, Hit $3.34 Billion
Online Black Friday sales hit a record $3.34 billion, according to numbers tallied by Adobe over the weekend--a 17.7 percent increase year over year, the first time, sales on Friday were over $3 billion. According to Adobe, about $1.2 billion of that spending was made via mobile devices. Adobe said its numbers show the biggest winners on Friday were Apple iPads, Samsung 4K TVs, and Lego Creator sets. For both Thanksgiving Day and Black Friday, Adobe said more than $5.27 billion was spent online, a 17.7 percent increase year-over-year. The increase online appears to be coming at the expense of shopping mall traffic, at least in Los Angeles, where the crowds were noticeably diminished this year.