OpenX Launches New Ad Platform, Powers Groupon

Pasadena-based OpenX, the Internet ad server developer, said today that it has launched a new version of its OpenX Enterprise software. The firm said that the new platform is being used by customers such as Groupon, Orange-France Telecom Group, and Excite Japan. OpenX said the updated software includes such features as real-time ad bidding, more control by publishers over ad quality and pricing, new APIs, and other features. OpenX is headed by Tim Cadogan.