OpenX Partners For Mobile Targeting

Los Angeles-based OpenX Software, the provider of Internet advertising technology, said Wednesday that it has connected with AdTruth to provide mobile targeting capabilities to its OpenX Market. OpenX Market is the company's real-time-bidding platform for online and mobile advertising. The two said the link will provide more effective mobile ad inventory to advertisers. The new mobile targeting will debut in the second quarter. No details of the business deal between the two companies was announced.