OpenX Rolls Out Google AMP Compatibility

Pasadena-based programmatic advertising marketplace operator OpenX has rolled out compatibility with Google AMP, Google's effort at a highly optimized set of rules for mobile web pages, across its entire set of products, the companys aid Monday. OpenX said that OpenX Bidder, OpenX Ad Exchange, OpenX SSP and/or OpenX Ad Server now are AMP compatible. Google's AMP defines a strict set of rules--including prohibition against external Javascript includes--to accelerate delivery of mobile pages using HTML5.