OpenX Signs Intermarkets

Los Angeles-based programmatic advertising technology and marketplace operator OpenX has added media company Intermarkets as a customer, the company said last week. OpenX said that InterMarkets is using its OpenX Ad Server technology platform to manage its digital advertising inventory. Financial impact of the win was not disclosed. Intermarkets serves advertising to such sites as Drudge Report, and The Political Insider, along with Headline Politics, Tell Me Now, Creators, Newsbusters and MRCTV. Intermarkets says it has a reach of more than 30 million unique visitors.