Friday, February 16, 2024

Perception Applies Generative AI To Colors

Irvine-based Perception says it has launched a new, generative Ai tool, which it calls Perception Studio. According to the company, it is "combining generative AI with in-depth color psychology research" to help "designers to tell cohesive brand stories through color." Pricing on its tools was not announced. The company says it was founded by CEO Mike Merchant.