Woodland Hills-based ReachLocal is continuing its international expansion, saying today that it has opened up its first, South American office, in Sao Paulo, Brazil. The firm said the new office expands the company into its eleventh country. ReachLocal provides help to local and small businesses to advertise their companies online. The firm said it targeted Brazil as its first country in South America, due to the rapid growth rate in that country; the firm said online advertising spend in Brazil was $804M in 2011. ReachLocal has tapped Jose Coscelli as CEO of its Brazilian operations; Coscelli was previously COO of cloud computing firm Globalweb Brazil.