ReachLocal Launches Retargeting For SMBs

Woodland Hills-based ReachLocal is looking to make search retargeting -- the targeting of consumers based on their prior Internet history -- available to the SMB market this morning, with the launch of a new product. The firm said its new ReachRetargeting, display advertising product will help SMBs target local consumers who have recently search for that SMB's business keywords, as well as those who have recently visited their site. Cost of the new product was not announced. Typically, retargeting has been a more expensive and difficult solution to implement for small and medium sized businesses; it looks as if ReachLocal is making to widen the use of that technology to its SMB customer base. ReachLocal said the new retargeting product is now available in the US and Canada.