Rippol Removes Logins, Rolls Lightweight Site

San Diego-based Rippol, a startup which is looking to use social networking information to help users discover new videos and online shows, has quietly rolled out a new "lightweight" version of its site, and has removed requirements to login and register with the site to view videos. The firm said the lightweight site has been up for a few days, but is still in the midst of design refinement. The primary changes to the site is the highlighting of content on the firm's home page, and removal of the login requirements.