Rubicon Project Launches Updated Ad Product

Los Angeles-based Rubicon Project has launched an updated sales and pricing application aimed at premium advertisers, the firm said today. According to Rubicon, its Permission Control 2.0 product allows publishers using its REVV ad optimization tool to better manage who can sell their inventory, and at what price. According to Rubicon, the new Permission Control 2.0 product allows publishers to gain transparency on the level of geographic region, partner, site, and price. Some of the specific features in the app include ability to assign sales rights for inventory depending on country and region; limiting what geographies, site, and ad sizes specific advertising demand partners can sell; and specific pricing limits on demand partners. Rubicon is backed by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and Peacock Equity Fund.