Rubicon Project Ties With Marketing Agency DigitasLBi

Los Angeles-based online advertising technology developer Rubicon Project and global marketing agency DigitasLBi said Monday that DigitasLBi is tapping Rubicon's technology for a premium programmatic buying effort. Financial impact of the win was not disclosed. DigitasLBi will use Rubicon Project's Agency Marketplace solution, to help its clients with programmatic buying of premium inventory. The companies said the agreement is an expansion of an existing relationship Rubicon Project has with DigitasLBI's sister company, VivaKi.