RxVantage Debuts iPhone App

Los Angeles-based RxVantage, which is developing a cloud-based platform for scheduling time between doctors and pharmaceutical representatives, said today that it has released a new, iPhone app. The company said its free iPhone application lets pharmaceuticals representatives book appointments with medical providers, view the calendars of busy medical practices, message medical practices, and more. RxVantage has been targeting its software at automating the interaction between pharmaceutical and other medical sales representatives with medical offices.