Silvercar Launches At LAX

Los Angeles has been a hot market for smartphone-driven services, with the latest service launching in the market today being Silvercar, a venture backed startup offering up luxury car rentals with GPS, SiriusXM satellite radio, in-car Wi-Fi and other features. According to Silvercar, it launched operations today at Los Angeles International (LAX), its sixth location nationwide. Silvercar--which is venture backed by Austin Ventures, CrunchFund, SV Angel, and others--lets users book their rentals using either an iOS or Android smartphone app, handling both reservations and returns via that app, and allowing users to unlock the company's signature Audi A4 cars by scanning a QR code on the windshield.