Thursday, May 30, 2019

SimpliPhi Power Adds Noted Environmental Activist As New Board Member

Oxnard-based SimpliPhi Power, a startup developing energy storage technology, announced on Wednesday that it has added a new board member. SimpliPhi said it has added L. Hunter Lovins to its board of directors. Lovins is an author and promoter of sustainable development, and President of a non-profit, Natural Capitalism Solutions, and also is a professor of sustainable business management at Bard College. According to SimpliPhi Power, Lovins has provided consulting to such companies as International Finance Corporation, Unilever, Walmart, the United Nations and Royal Dutch Shell, along with Interface, Patagonia and Clif Bar. Lovins previously was involved in the Rocky Mountain Insitute (RMI), which she founded with then-husband Amory Lovins; the two divorced in 1999. SimpliPhi Power is led by CEO Catherine Von Burg, and develops Lithium Ferrous Phosphate (LFP) energy storage systems, which the company is offering up for storing energy from the grid, solar, and wind power. Lovins said that the world is in "a horse race with catastrophe" due to the climate crisis, and that SimpliPhi's battery storage can be a the "best, safest and most competitive option" for battery storage to help solve global warming.