Soraa Launches PAR20 Lamp

Soraa, the LED lighting company which is using technology developed by UCSB inventor Shuji Nakamura, has rolled out a new LED lamp product in the common PAR20 format. Soraa--which has operations in Goleta, but does its manufacturing in Fremont--said its new LED lamp is 85% more energy efficient than standard, halogen lamps. Soraa's products are based on Gallium Nitride (GaN) technology. Soraa's new product only consume 10.8 watts, versus 75W and 90W halogen lamps. The company also says its technology produces much better lighting quality than both halogen and other competing LEDs. Soraa is venture backed by Khosla Ventures, New Enterprise Associates, and NGEN Partners.