Specific Media Gets Win With Ford Motor

Irvine-based Specific Media announced today that it has signed an advertising commitment with Ford Motor Company. The deal covers advertising campaigns for Ford's 2007-2008 Lincoln Mercury models, including the automaker's new MKZ, MKX and Mercury Mariner vehicles. Specific Media develops an online advertising targeting technology used by advertisers to better target audiences, and is venture backed by Enterprise Partners and Shepherd Ventures.