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    Monday, May 14, 2007

    Specific Media Gets Win With Ford Motor


    Irvine-based Specific Media announced today that it has signed an advertising commitment with Ford Motor Company. The deal covers advertising campaigns for Ford's 2007-2008 Lincoln Mercury models, including the automaker's new MKZ, MKX and Mercury Mariner vehicles. Specific Media develops an online advertising targeting technology used by advertisers to better target audiences, and is venture backed by Enterprise Partners and Shepherd Ventures.
    posted on Monday, May 14, 2007

    Related companies:
    Specific Media

    Related stories:
    > Specific Media Turns To Ford For VP
    > Transpera In Win With Ford Motor Co.
    > Specific Media Gets $100M Funding
    > Specific Media Hires Engineering VP
    > Specific Media Launches New Ad Product

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