Specific Media Ties With Automotive Firm

Irvine-based Specific Media said Friday that the firm has entered into an online advertising partnership with an automotive dealer group, MileOne Automotive. According to Specific Media, MileOne will target automotive shoppers across its networks for its retail dealers. Financial impact of the deal was not disclosed. MileOne Automotive owns 63 retail automobile franchises in Pennsylvania, Maryland and Virginia. Specific Media operates an online, targeted online advertising network.