Tipalti Ties Payments Service To Affiliate Tracking Software Developer

Tipalti, which develops an automated, mass payment platform for affiliate and other marketers, has integrated its service with CAKE, a provider of online campaign and affiliate tracking, the firms have announced. According to the two, the integration deals allows CAKE's users to easily send payments to vendors in 190 countries. Financial details of the deal were not disclosed. Tipalti develops software-as-a-service to streamline mass payments for affiliate networks, crowdsourcing and crowdfunding sites, and others, helping companies pay vendors using a variety of payment methods (direct deposit, ACH, PayPal, checks, prepaid card, etc.) and also handling the complexity of things like W9 tax forms and 1099's. The company is led by Chen Amit, the former CEO of Atrica.