Total Immersion Targets Markerless Tracking

Los Angeles-based augmented reality firm Total Immersion, which is headed by Bruno Uzzan, is looking to extend itself into the markerless tracking area, the firm said this week at CTIA. Total Immersion, which powers "augmented reality" software which can use real-life video to trigger interactive software, said it is previewing its first commercial application using markerless tracking--on a Google Android mobile phone--at the show. Total Immersion's technology has been powering promotional content, include recent interactive content features from Avatar in a promotion at fast food operator McDonald's, as well as interactive baseball cards from Topps. Total Immersion was founded in France, but founder Uzzan moved its headquarters to Los Angeles a few years ago to be closer to the firm's entertainment customers.