UberMedia Names Chief Revenue Officer

Pasadena-baesd UberMedia, the Idealab-backed developer of mobile Twitter applications and mobile advertising technology, said today that it has named Michael Hayes as its new Chief Revenue and Marketing Officer. Hayes is an online advertising vet, having most recently been at agency Initiative. UberMedia said Hayes was managing accounts with Hyundai-Kia, Dr. Pepper Snapple Group and MillerCoors. UberMedia is headed by Bill Gross, the founder of Idealab. UberMedia recently refocused its efforts to focus on providing mobile advertising technology.