UberMedia Ties With Real Estate Data Provider

Pasadena-based mobile application and advertising company UberMedia said late Monday that it has tied with Trade Area Systems, a developer of business intelligence systems for the real estate industry. The two said that Trade Area Systems will use UberMedia's mobile data points into one of its products, to help improve decisions by retail and restaurant real estate customers. The two said UberMedia's data will help those users understand where their patrons or their competitor's patrons are likely to live, work, and shop, which is helpful for planning business expansion and new locations. Financial details of the deal were not disclosed.