Thursday, January 20, 2011
uSamp, Kiplinger Tie On Market Research Panel
Encino-based uSamp, the online surveying, sample, and panel firm headed by Gregg Lavin and Matt Dusig, has scored a major win with Kiplinger, the firm revealed this morning. uSamp said the Kiplinger organization has chosen the firm to power a custom, online market research panel under the Kiplinger brand. Financial details of the win were not disclosed. Kiplinger is a publisher of financial advice. uSamp said the Kiplinger online research panel will be available to its clients for market research surveys, drawing on Kiplinger's audience of business decision makers, investors, and professional financial advisers. uSamp said it has previously built custom panels for J.D. Power and Associates, Buzzback Market Research, and others. uSamp is Lavin and Dusig's second panel firm; they sold their last firm, GoZing, to Greenfield Online in 2008.