ValueClick Expands Into Home and Garden Ads

Westlake Village-based ValueClick said today that it has launched a new, vertical advertising network focused on the Home and Garden sector. ValueClick said its new Modern Living Media network will deliver targeted consumer audiences for home and garden marketers and agencies, and has a potential reach of 8.5 million unique visitors per month. According to Valueclick, its network includes adults 25 to 54 years old, who are homeowners and have household income greater than $75,000. The firm said its network includes more than 50 sites fitting the home and garden demographic. ValueClick explained that the new network will help advertisers reach what has traditionally been a very fragmented market, spread across hundreds of web sites.