Velocify Steals Away COO From ZEFR

Los Angeles-based Velocify, the developer of sales automation software which is led by Nick Hedges, has snagged ZEFR Chief Technology Officer Manoj Goyal as its new Chief Operating Officer, the company said this morning. Velocify said Goyal will lead the company's product, technology, and client success teams. Goyal also has served at OpenX, where he was SVP of Engineering, and also has been at Hewlett Packard, Oracle, and EMC.