WePlay Launches Mobile App

Santa Monica-based Weplay, a startup backed by Peyton Manning, Major League Baseball, Derek Jeter and Lebron James, said today that it has launched a mobile app to help youth sports players keep informed on allergy conditions. The service--which allows youth sports teams to coordinate fields and schedules, share photos and stories, and other information--said the company's new Allergy Alert Mobile App runs on iPhone and Android, and will provide education and content from U.S. Olympic Swimmer Summer Sanders. WePlay is headed by Lane Soelberg, and recently relocated its headquarters to Santa Monica; the firm had previously been based in New York City, and moved its headquarters here about four months ago.