Friday, June 3, 2016
YP Links With Groupon
Los Angeles-based local search site YP said Thursday that it has linked up with Groupon, to integrate Groupon's local deals into its discovery site and mobile apps. Financial details of the deal were not disclosed. YP said the move is part of a broader integration deal, which integrates information from provides such as the Better Business Bureau (BBB), Uber, and Fandango into its search services. The integration effort is being led by SoCal startup vet Stu MacFarlane, who is Executive Vice President, Consumer Platforms at YP.