Friday, November 4, 2022

Zefr Rolls Out Brand Safety Product

Los Angeles-based Zefr said this week that it has launched a new product, Atrium, which provides visibility into "walled gardens" like Meta and TikTok, in addition to Youtube. The company said the new product provides marketers a "fully transparent view into their post-campaign performance and insights across walled gardens." The company said the new tool specifically helps brands address reputational risks, especially sharing of misinformation inside social media walled gardens.