San Diego-based real-time marketing analytics software developer Anametrix said Wednesday that it has named Barry Parshall as its new SVP of Product Management. Parshall was most recently at iJento, where he also served at SVP of Product Management. Parshall also has served at Adobe/Omniture, WebTrends, Crystal Descisions, Business Objects, and Micro Data Base Systems. Parshall will head up product strategy for the company. Anametrix is backed by TVC Capital as well as angels. The company's founders are all veterans of WebSideStory.