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BackAtYou.com Takes On Social Media Marketing

Los Angeles-based BackAtYou.com, a new startup headed by former SodaHead.com founder Michael Glazer, launched itself Wednesday, saying it is providing a self-service platform to help business owners and marketers to create, launch, and analyze social media marketing campaigns and promotions. The startup said its technology at engaging and growing a customer base for companies, after an initial "Like" or "Follow". Glazer was most recently co-founder of SodaHead.com. BackAtYou said that its technology is showing a 300 to 400 percent increase in conversations of Facebook Likes compared with a standard Facebook Page.


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