Fan Appz Launches Social Media Marketing Product

Los Angeles-based Fan Appz, which is headed by Jon Siegal, said today that it has launched a new social media marketing product. The firm said its Personalized Marketing Platform is aimed at brand, to help them turn their fans into customers. Fan Appz said it differs from other, social media marketing products because it is focused on helping brands close a sale. The firm's software runs across such social services as Facebook, Twitter, Google+, Tumblr, Pinterest and Instagram. Jon Siegal was previously a VP of Sales at Siebel Sytsems., and also served at IBM and other companies.