Bizzy Updates Apps, Turns To Guides

Bizzy, the social recommendations website and mobile apps owned by Woodland Hills-based ReachLocal, has updated its iPhone app this week. The new iOS 5 compatible app adds "Guides", users who are specifically being features for their use of the service and knowledge of food, as well as new sharing features. Bizzy looks to be turning towards a network of knowledgeable users--rather than just the overall crowd--in the move to anoint Guides for specific local areas; the company also indicated that it is looking for additional guides in a blog post announcing the updates. ReachLocal launched Bizzy as a personalized, restaurant and business recommendation engine in November of last year.