Bridg Collects $11M In Series B

Los Angeles-based Bridg, the marketing software developer led by Amit Jain, said on Wednesday that it has raised $11M in its Series B funding round. The funding was led by Morpheus Ventures, and also included NextEquity Partners and Visa, and also included returning investor March Capital. Bridg uses artificial intelligence and big data software to help brick and mortar retailers and restaurants identify who their customers are, what their buying habits are, how often they visit, and other information to help shape their marketing efforts. Bridg said it will use the new funding to reach more of the top retailers across the U.S. More information »