Wednesday, August 29, 2018

Bridg Names Chief Brand Officer

Los Angeles-based Bridg, which is backed by March Capital Partners, Morpheus Ventures, and Visa,b has named Gerrine Pan as its new Chief Brand Officer. The company, which develops technology that helps bricks-and-mortar retailers track and market to their customers, said that Ms. Pan is the co-founder of Relevant Mobile, and also had served at Goldman Sachs. According to Bridg, Pan will be responsible for the creative direction and marketing of Bridg as well as oversee business development efforts. Bridg acquired Relevant Mobile, a developer of mobile apps for the loyalty and reward market, in April.