eForce Media Acquires Firm, Appoints Former Autobytel Head As CEO

Santa Monica-based eForce Media, a provider of Internet sales lead generation services, said today that it has acquired Vertical Passion Media, LLC and appointed its founder, Jeffrey Schwartz, as President and CEO. Schwartz is the former president and CEO of Autobytel. Financial terms of the acquisition were not disclosed. Vertical Passion Media LLC operates a number of online destinations in the auto classified and other lead generation areas, and was founded and headed by Schwartz. Schwartz has also served as President and CEO of Autoweb, and a VP at Walt Disney Company. eForce Media's current CEO, Anthony Mazzarella, will continue to serve on eForce Media's board of directors. eForce Media is venture backed by Clearstone Venture Partners.